You sure have heard the advice-don’t judge a book by its cover. How many people out there follow this advice? Studies show that people typically make judgments on people they have just met within the first 4 seconds,forming impressions that last. Clearly,the first impression that a person or a product makes on others is important and in some cases,those few seconds are all people have got to make important decisions. This is why product packaging is important. Why do people pick and promptly pay for those chocolate bars normally displayed near the cashier’s area? Don’t you think that cool,romantic and inviting chocolaty look on the bars got something to do with it?
Can you imagine that people spend roughly 4 seconds sizing up a product on a shelf in a supermarket?
Whether you are a product manufacturer or a marketer dealing in goods that are supposed to be fast moving except they are not,you may need to reconsider tweaking the design look on your products to drive sales up. You may not be a trained designer and that is why you need to hire a keenly creative package designer or consider outsourcing to a packaging design agency that matches your budget and needs.
A good designer will generally consider the following general considerations.
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.Good packaging design agencies focus on coming up with designs that are simple and which make your product and brand to be quickly noticed in a crowded supermarket shelf space. Simple,clear packaging designs make products stand out and proclaim their utility to the prospect quickly when they set their swift eyes on them.
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Dishonesty in packaging design can lead to unintended consequences. A good designer will try to present your product as accurately as they can without overpromising the consumer.
A good designer will ensure that your product has what is called a powerful shelf impact. A good designer will have the right degree of creativity to achieve this.
The packaging design company you hire should really think about differentiating your product from others which fiercely compete with your products for attention at the shelfs.
How practical a packaging design appears to be is a direct determinant of the level of sales that can be expected from a product. It is possible to drive sales up immediately by simply adjusting the practical visual appearance of a product.
After the design agency is through with the assignment,carefully examine and test the packaging design to make sure that it clearly communicates the brand’s benefits,protects the actual products either in transit or in storage bears all the information required by regulations.