Benefits of Crowdfunding This refers to the collective efforts of several people who join hands and put their money together to support other people and organization in starting up businesses. Crowdfunding is used in supporting a wide variety of activities, which include disaster relief, supporting of artist by fans, support of political campaigns, they can also fund companies, citizen journalism and also other activities like the scientific research. Many people especially nowadays are finding it difficult to get capitals to start up their businesses, but with the great support of the crowdfunding this has been made possible. There are many benefits that come with Crowdfunding which is important, through the help of other people, or collecting the donations from several people and special groups or organizations to do a certain planned activity and start up a company. The benefits will include having enough traction. Because many people will be pulling the money together your products and the services are well publicized. Crowdfunding is started by certain groups, and particular individuals get the donations to start up the business procedures. Because your products and the services will be well advertised and publicized many investors will be interested in joining the platform. Through the publicity the platform will be well known, and this will bring more interested investors. It helps you in bring awareness of your products and services and also creates a trust of the same to your investors. The investors need to be assured and convinced that there are real value and credibility in the products and the services that you are offering. You can increase the level of trust by trading off and selling the products to the same people who are in the group, and they are the same people you will be sourcing the funds. Increase in Trust makes other investor come and join the crowdfunding. The crowdfunding also helps in creating the much-needed awareness of your products and your new business. This will give you the press publicity. Through the media coverage your business will be well advertised and therefore many people will get to know about your business and many investors will be interested in knowing more about your business, and they will want to join the crowdfunding. More success is achieved through the publicity created by the social media. The huge companies will be willing to bring in more money in your company. This is a huge accomplishment derived from good press coverage that would help you get other potential investors for your startup and therefore benefiting from the crowdfunding procedures by helping you to spread the word and being trusted. With more money invested in your crowdfunding you can now concentrate on marketing your products and also your services. This creates more attention by attracting the section of customers who would be in need of your products and also services. This will help you to build your customer base and even better potential investors further.